Roam App Store screenshots

On-frame caption: “Stay Connected with Roam eSIM”

The sequence opens with the Roam logomark centered at the top—a circular icon with a violet arc—followed by the headline in a heavy, near-black sans-serif (#111827) set flush center. The upper canvas is warm off-white (#F5F2F0) and relatively quiet, anchored only by the wordmark and the headline. Below that, the background shifts into a saturated violet wash (#B47CFA) that carries a halftone world-map dot pattern at low opacity. Dominating the lower two-thirds is an iPhone 15 Pro rotated roughly 25 degrees on the Y-axis, presenting a dark-mode dashboard. Inside the UI, the status bar reads 9:41. A profile row shows a Canadian flag, the name “Alex Herminio Schumm,” and a blue “Certified” badge pill. Beneath that, a hero card titled “Roam eSIM Mission” includes a white “Join Now!” button. A stats triad sits below: “2,323” (Roam Points), “430” (Total Stickers), and “43” (Added WiFi). Further down, a card displays “Global eSIM #123456789” as “Not Active,” with an “Activate Global eSIM” CTA and a price point of “$1.99” for 1 GB. A blue “Top-up” pill button sits at the bottom of that card. The tab bar is visible: Home (filled), Explore, Apps, Rewards, Account. Outside the phone, a 3D commercial airplane enters from the lower left, its fuselage overlapping the left bezel and its wing cutting across the stats row. A floating black product card reading “Global eSIM Data Only” hovers in the lower right, angled away from the viewer. Another partially visible yellow-black card on the far right edge reads “Premium DATA, VOICE + SMS.” The overall depth stack places the airplane and cards in front of the phone, which itself floats in front of the dotted map.

On-frame caption: “Discover WiFis Near You”

The second frame keeps the identical gradient and halftone backdrop, confirming that Roam is treating this as a theatrical stage rather than a per-screen environment. The headline is centered in the same weight and color. Here the iPhone is far less rotated—perhaps 8 to 10 degrees—so the screen content is easier to read. The UI shows a map view with a search bar at the top reading “Search for Miner or WiFi.” Below the search field are four filter pills: “My WiFi,” “My Miner,” “High,” and “Medium.” The map itself is dark-mode cartography with purple cluster pins. A bottom sheet overlaps the lower portion of the map, stating “WiFi Network” and “You are connected to” above the network name “starbucks-guest-wifi,” which carries a purple WiFi glyph. A “Check-In” button lives inside a white-stroke pill on the right side of that sheet. The tab bar shows Explore selected (magnifier icon). Floating props include a yellow-and-black eSIM card on the left, partially cropped by the frame edge, and a short stack of silver-violet coins tumbling in from the upper right. Because the phone is nearly frontal, the floating objects read as framing devices rather than obstructions.

On-frame caption: “Connect. Share. Earn.”

Frame 3 returns to a steeper device angle, similar to Frame 1, but swaps the headline voice to clipped imperatives. The text is still centered and large, but the periods give it the rhythm of a tagline rather than a feature callout. The UI on the phone is the same home dashboard as Frame 1, with the stats trio unchanged: 2,323 / 430 / 43. However, the top promotional card has been replaced with “2025 Check-In Bonanza,” again offering a “Join Now” CTA. A WiFi connection toast appears lower on the screen, reading “starbucks-guest-wifi” next to a “Check-In” pill. The primary 3D motif here is a vertical cascade of silver-violet coins tumbling down the left side of the canvas. No airplane appears, and no product cards float in the foreground. The result is a composition that feels slightly emptier than Frame 1, which may be intentional—a visual exhale after the denser opening shot. The tab bar and status bar remain consistent, reinforcing continuity.

On-frame caption: “Complete Quests and Get Rewards”

This frame introduces the first major break in framing convention: two human hands grip the phone from the left and right edges. The skin tones are warm and natural, lit with soft highlights that sit outside the cool violet studio environment used everywhere else. The phone is held almost vertically with minimal rotation, making the screen content exceptionally flat and legible. The UI is a scrollable list of quest cards on a dark background. From top to bottom, the rows are: “Watch-To-Earn” with a filmstrip icon and a “Watch” pill; “Roam eSIM” with a chip icon and a “Claim 70 mb” pill; “Welcome Gift” with a purple gift icon and a “Claim 50 pts” pill; “Invite-To-Earn” with a user-plus icon and a “Claim 60 pts” pill; and “Share-To-Earn” with a megaphone icon and a “Claim 20 pts” pill. Each row uses a subtle separator and a right-aligned CTA. Notably, there are no floating coins, cards, or 3D objects in this frame beyond the background dot pattern. The absence of props, combined with the organic hands, shifts the tone from digital product showcase to lifestyle photography—an abrupt but humanizing turn.

On-frame caption: “Collect Stickers”

Frame 5 pivots hard into gamification. The headline is a simple two-word command: “Collect Stickers.” The phone is back to an angled float, tilting right. Inside, the app displays the “My Rewards” hub with three top tabs: “My Points,” “My Stickers,” and “My eSIM Data.” The active tab is “My Stickers,” underlined by a white pill. Below that, a rarity filter row reads “All Stickers,” “Common,” “Rare,” “Epic,” “Legendary,” with a secondary row showing “Frozen” and “Burned” states. The grid below contains illustrated trading-card assets depicting cultural scenes, each with a foil-like finish and a quantity badge: x90, x15, x6, x1, x6, x4, x2, x5. The status bar shows 11:00. Outside the phone, three loose sticker cards float in space: one near the top left (small, partially cropped), one along the left middle (angled steeply forward), and one at the bottom right (Resting on the violet gradient). The background gradient and halftone map remain unchanged. This frame is the most colorful inside the UI because the sticker illustrations introduce oranges, greens, and blues that the rest of the set does not have.

On-frame caption: “Track All the Rewards with Ease”

The sixth frame returns to the My Rewards hub, but the active tab is now “My Points.” The headline is the longest in the set: “Track All the Rewards with Ease.” Inside the phone, a top card displays “Total Roam Points” as 1117, with a secondary metric “Total Eligible Points to Burn” at 1103, accompanied by a small flame icon in orange-red. Beneath that is a “Watch” button with a play glyph. The section header “Point Balance Details” is followed by a filter dropdown labeled “Activities” set to “All,” and a date range set to “Last 7 days.” The list below repeats the same line item: “+4 points” or “+2 points” for “Share WiFi Owner Bonus,” timestamped across November 9–12, 2025. The list items are separated by hairline dividers at roughly #2A2A2C. Floating silver-violet coins scatter around the phone—one large coin at the left, one clipping through the middle of the screen on the right, and others blurred in the periphery. The device angle and background are consistent with frames 1, 3, and 5, maintaining the right-isometric rotation.

On-frame caption: “Register Router and Share WiFi”

Frame 7 addresses infrastructure setup. The headline reads “Register Router and Share WiFi.” The phone is angled similarly to Frame 2—roughly 10 degrees—and displays a screen titled “Choose WiFi Type.” A green status line at the top reads “Connected Hotspot” with “Share3a9abc connected.” Three options appear as stacked dark cards: “Open WiFi” (100 pts), “Private WiFi” (100 pts + Mining Rewards), and “Partner OpenRoaming WiFi” (300 pts). Each option has a left glyph, a body description in muted gray, and a right-aligned points value in a rose-pink accent. The bottom of the canvas is occupied by two matte-white 3D router models: one traditional tower with three external antennas, and one low-profile hexagonal mesh node. A few silver-violet coins tumble in from the upper right. This is the only frame where the status bar is not clearly visible, because the top of the phone blends into the dark UI and the crop is slightly tighter. The background gradient and dot map remain locked, as always.

On-frame caption: “Check-In and Earn Rewards”

The final frame is the most structurally distinct. The phone is presented flat-front, with zero rotation, breaking the isometric convention used in six of the previous seven frames. The screen itself is a full-black modal (#000000) with a centered 3D illustration of an open treasure chest spilling gold coins and stars. Below the illustration, the text reads “You have received” in a warm yellow (#FBBF24), followed by “10 pts!” in the same hue. At the bottom of the screen is a white pill button reading “Got it!” in dark text. The phone’s black bezel merges almost seamlessly with the modal background, making the device boundaries harder to read than in other frames. Silver-violet coins float on both the left and right edges, some partially cropped, creating a symmetric frame around the central reward moment. The background gradient continues its usual off-white-to-violet fade, with the halftone map still present. The headline above the phone reads “Check-In and Earn Rewards,” closing the sequence with the payoff implied by Frames 3 and 4.