Moshi Kids App Store screenshots

On-frame caption: “The App That Helps Kids Sleep”

The opening frame is a pure brand poster with no device chrome. A radial burst of teal and turquoise rays—centered near the top third and fanning downward—creates a tent-like canopy in a shade close to #2DD4BF. Against this, the “moshi” wordmark sits in an extremely bold, rounded sans-serif, colored in near-black #0F172A, with the word “Kids” housed in a white pill centered directly beneath it. The lower half of the composition is packed with foreground props: a purple koala wearing green headphones, a sleeping yellow cat to the left, a paused smartphone showing a purple pause glyph, a child’s crayon drawing of a cat, scattered wax crayons in green and blue, and a green robot-like toy wearing a red and yellow cap. Musical notes in white outline float through the negative space. At the bottom, anchored in the safe zone, a large white pill reads “The App That Helps Kids Sleep” in the same bold black weight. The image never breaks the fourth wall to reveal UI; it is entirely narrative illustration, functioning as a theatrical curtain raiser that establishes color temperature and mascot hierarchy before any interface is shown.

On-frame caption: “Designed For Babies / Toddlers & Kids 0-12”

The transition from poster to UX occurs here. Two stacked white caption pills occupy the upper safe zone, reading “Designed For Babies” and “Toddlers & Kids 0-12”. Centered below is a bezel-less white iPhone displaying the onboarding flow. The screen is dominated by a stage metaphor: three Moshlings stand under a spotlight, with the center unicorn—labeled “Fluttercup” and sub-titled “Legendary Unicorn / Enjoys majestic flight & rainbow-lit nights”—selected. A speech bubble floats above her head: “I'm excited to meet you, Robin!”. Below the stage, a form asks “Whats your child's name and age?” with the name “Robin” entered in a single-line field and a scrolling date selector locked on “January 2021” inside a pale mint highlight around #99F6E4. The surrounding wrapper maintains the violet gradient and introduces a large lavender koala at the bottom holding a tiny phone, plus a green snail-like creature creeping in from the left margin. The device crops both status bar and home indicator, framing only the emotional hook of character selection rather than system utility.

On-frame caption: “With Bedtime Stories, / White Noise & Music”

Caption pills read “With Bedtime Stories,” and “White Noise & Music”. The device now shows the main Home tab. At top left, a circular avatar and the greeting “Hey Robin” sit above the selected unicorn character, Fluttercup, posed against an in-app rainbow. To the right, a recommendation card states “Fluttercup recommends” with a bee thumbnail captioned “Story • 2m”. Below, a section header “Today's top picks” introduces a hero card: a “New” badge in sky blue, the title “Flumpy's White Noise Machine”, tag “Song • 33m”, and a heart outline. A persistent mini-player at the very bottom shows “Nodkins Soothing Sleepytime” at timestamp 03.33 beside a pause button, hovering just above a four-item tab bar where “Home” is active in teal #14B8A6 and “Listen”, “Play”, and “Profile” sit inactive in grey. The exterior wrapper adds a teal helicopter creature with pink rotor gloves at the upper right, while translucent cloud shapes drift behind the phone. The interior palette pushes warmer than Frame 2 due to the rainbow artwork, but the exterior gradient remains locked to the same violet-cyan key.

On-frame caption: “Handpicked Playlists / For Your Child”

The external caption is split into “Handpicked Playlists” and “For Your Child”. Inside the device, the app is on the Listen tab, with three top segments—Sleep, Relax, Playlists—the latter active. Below, secondary pills toggle between “Moshi Playlists” (active) and “Your Playlists”. The content area is a vertically scrolling grid of square playlist cards. Under “Meet the Moshlings”, the visible items are “Moshi Starter Pack, 12 tracks” and “7 Days of Moshi mindfulness, 23 tracks”. A lower section, “Night Wake Ups”, begins with a partial card showing a moonlit landscape. The in-app header illustration is a dense diorama: a boombox on a stool, a heart-shaped cushion, and a sleeping bird on a bed, all cast in magenta and navy. Outside the phone, a panda with oversized pink-ringed eyes peeks from the bottom-right, flanked by floating musical notes. The device no longer shows a tab bar; the crop comes just below the grid, so the frame focuses entirely on library depth rather than navigation mechanics.

On-frame caption: “Create Your Own / With Their Favourites / Your favourites”

This is the structural outlier. The captions read “Create Your Own”, “With Their Favourites”, and a smaller speech-bubble pill below states “Your favourites” with a teal heart icon. Uniquely, there is no device frame. Instead, a two-column grid of content cards floats directly on the violet wrapper background. The visible cards are “Jeepers Brings the Nighttime” (25m, Story), “Ping the Paddle boarding Panda” (33m, Meditation), “Dewy's Blissful Mind Broom” (33m, Song), and “Nodkins Soothing Sleepytime” (21m, Story), plus a fifth card cropped at the bottom edge. Each tile carries a heart outline in its upper right and a duration pill in its lower left. A brown otter-like character with closed eyes and open mouth peeks from the top-right corner. By abandoning the bezel, the cards scale roughly 40% larger than they appear inside the device mocks, but the viewer loses all sense of screen boundaries, aspect ratio, and touch-target density. The background gradient holds, so the frame still reads as Moshi, yet the visual rhythm is disrupted by the missing rectangle.

On-frame caption: “Proven To Help Kids / Sleep Faster & Reduce / Night Wake-Ups”

The caption stack is three pills high: “Proven To Help Kids”, “Sleep Faster & Reduce”, and “Night Wake-Ups”. The device displays a full-screen player. The upper two-thirds are filled with a vertical illustration of a lavender koala sleeping in a forest of violet trunks and periwinkle blossoms against a pink mist. Below the artwork, the title “Close Your Eyes SleepyPaws” appears in a heavy weight, followed by “Narrator: Phillipa Alexander” in a smaller size, and a paragraph set in fine print: “Join a very tired koala on a melodic moonlit journey across the dreamy world of Moshi”. A progress bar with a green fill near #4ADE80 and a black circular knob sits at roughly 25% completion, labeled “14.25”. Playback controls—download, 15s rewind, and a large circular play button—anchor the bottom. The exterior canvas crowds the device with a second sleeping koala on a pink donut pillow at bottom-right and white “Z” glyphs floating along the right edge. The three-line caption consumes significantly more vertical space than previous frames, compressing the device downward and shrinking the playable UI relative to the canvas.

On-frame caption: “With Age-Appropriate / Content For Each Child”

External captions read “With Age-Appropriate” and “Content For Each Child”. The device presents a profile-switching screen titled “Who is jumping into the world of Moshi?”. Five rounded-rectangle profile tiles appear in a 2-by-3 grid (with one slot empty): Robin (unicorn), Sebastian (monkey with red mask), Jessi (panda), Valentina (koala), Andy (blue bird). The sixth tile is a dashed “Add new profile” button with a plus icon. The in-app background is a warm sunset gradient of cantaloupe #FDBA74 deepening to marigold, with a foreground of pink flowers and trampolines where a white ghost-like creature bounces. The exterior wrapper remains cool violet, creating a deliberate temperature clash that makes the screen feel like a portal. The pink-pillow koala returns at bottom-left, and a monkey face intrudes at bottom-right. Because the profiles use large avatars and minimal text, this is the most legible UI in the entire set; even at thumbnail scale, the faces read instantly, which supports the frame’s message of multi-child personalization.

On-frame caption: “500+ Stories, Sounds / & Music To Enjoy”

The final frame carries the caption “500+ Stories, Sounds” and “& Music To Enjoy”. Inside the device, a segmented browsing feed stacks three horizontal carousels. At top, “5 Minute Calm Downs” shows compact cards such as “5 Minute Anger Release with Blurp” and “5 Minute Stream of Calm with Yawnsy”, both tagged “Moment” with 5m badges. The middle section, “Bedtime Stories for Toddlers & Kids”, displays larger cards: “Growing a Flower Garden with ShiShi” (33m, Story) and “Unwind with Unicorns” (33m, Meditation). A bottom section, “Start one of our Story Series”, is partially visible. The exterior is the busiest of the set: a white rabbit with magenta eyes floats left of the device, a purple crowned character sits below the rabbit, and a brown monkey with a red mask occupies the bottom-left corner. The density of exterior characters nearly rivals the interior UI, yet the white caption pills maintain hierarchy through high contrast. The frame functions as a catalog-size proof point, ending the sequence on abundance rather than a call-to-action button.