Unedo App Store screenshots

On-frame caption: “Your new daily ritual, in Spanish”

The sequence opens on a saturated vermillion field, approximately #E84A3C, with an abstract darker red blob bleeding from the upper left corner. The headline 'Your new daily ritual, in Spanish' is set in massive white rounded letterforms, while a white starburst seal in the upper right reads 'BEST NEW APP App Store' in red text. The device occupies the lower two-thirds, showing a bone-white dashboard UI. At the top of that UI, a streak counter displays '21' beside a calendar icon, '32' beside a sparkle glyph, and '11,213 PTS' in a lighter sans-serif weight. A small bar chart with vertical green and blue lines tracks days labeled T F S S M T W. Below, the word 'Tuesday' anchors the screen in a bold dark face, followed by the sentence 'Great job. Time to review what you've discovered!' The orange mascot waves from the right, partially overlapping a yellow rounded card that asks '¿Por qué no debes comer naranjas en Sevilla?' and carries a small circular illustration of an orange-tree-lined street. Beneath that, a saturated blue rounded rectangle introduces 'Solito' with the sub-line 'Group the words and spot the outlier.' The density is high but hierarchical: the eye travels from the red headline to the mascot, then to the yellow story card, then down to the blue game prompt. The decision to show two distinct feature archetypes—story and puzzle—in the very first frame is an aggressive declaration of scope.

On-frame caption: “Start with a puzzle (or two)”

The background switches to a deep cobalt, roughly #1565C0, with darker navy abstract shapes pooling in the top-left and bottom-right corners. The caption 'Start with a puzzle (or two)' sits high in the same white rounded typeface. Inside the device, the UI simplifies to a clean off-white canvas. A dark 'X' close button and a sliders icon flank a bright green progress pill at the top, while the orange mascot appears as a small circular avatar in the upper right. Two large white rounded cards dominate the upper half: the first reads 'Provocan risa' with the words 'Cosquillas, Bromas, Chiste' beneath it in a lighter blue, and the second reads 'Tipos de viento' followed by 'Ráfaga, Brisa, Vendaval.' Below, four oversized blue circles float like tokens, reading 'Cuchillo,' 'Espada,' 'Flecha,' and 'Campaña.' The circles use the same blue as the exterior background, creating a subtle rule that brand color equals interactive element. The mockup is cropped below the vertical midpoint, eliminating any tab bar or bottom navigation and forcing full attention onto the categorization mechanic. The puzzle is immediately legible even at thumbnail size, though the low crop leaves the outcome of the interaction unexplained.

On-frame caption: “Unlock the stories behind it”

Now the backdrop is a rich forest green, approximately #008037, divided by layered shapes that reveal an even darker green shadow layer. The caption 'Unlock the stories behind it' is stacked in two lines. The composition is the most complex of the set: the main device is positioned slightly left of center, while a second device intrudes from the right edge, showing only a sliver of its screen. On the primary screen, the illustration from Frame 1 returns at larger scale—a textured painting of orange trees lining a Sevilla street with the Giralda tower visible in warm ochres and teals. Below the art, the headline '¿Por qué no debes comer naranjas en Sevilla?' repeats in bold dark type. A small circular author photo sits above the name 'Sonia Salvador' and a red 'Listen' pill button showing '1:41.' On the partial right-hand device, a Chupa Chups lollipop illustration and the classic red script wordmark are visible, suggesting brand-name cultural stories. The frame argues editorial quality, but the second-device sliver introduces noise; at small scale it reads as a compositional mistake rather than a promise of additional content.

On-frame caption: “Written by real-people”

The palette swings to an indigo field, around #303F9F, with lighter lavender blob shapes drifting behind the caption 'Written by real-people.' Notably, there is no device frame in this shot. Instead, a masonry grid of white rounded-rectangle author cards floats against the purple field, each pairing a black-and-white circular headshot with a name and country. Visible names include 'Sonia Salvador / Spain,' 'Yol Ortiz / Spain,' 'Sebastián Lores / Perú,' 'Ruth Romero / México,' 'Sophia Lopez S[...] / Colombia,' 'Elena P. Muriana / Spain,' and 'Veronica / Spain,' with partial cards for 'Luis [L...] / México' and 'Lupita Zavale[ta] / México.' The cards carry subtle drop shadows and are arranged in an irregular brick pattern. Removing the device after three frames of UI is a deliberate credibility maneuver: the shot insists on the human infrastructure behind the app. The black-and-white photography against the hyper-saturated brand palette creates a mature, journalistic tension. However, the caption's hyphen in 'real-people' is a typographic stutter, and the truncation of several names and portraits at the frame edges undermines the very authenticity the frame is trying to prove.

On-frame caption: “Designed for learners”

We return to the vermillion red (#E84A3C) background for Frame 5, establishing red as the color of comprehension and study. The caption reads 'Designed for learners.' Inside the device, the UI shows a long-form text screen with a story about the 'Enmascarado de plata' and Mexican lucha libre. The typography is editorial—dark gray text with comfortable line height on an off-white ground. Mid-paragraph, the word 'máscara' is highlighted with a soft red pill background. Overlapping the text is a bottom-sheet-style popup displaying a colorful lucha libre mask illustration beside the vocabulary term 'Mascara' and the definition 'Objeto para cubrirse el rostro.' Beneath the definition, two pagination dots appear—one red, one pale pink—alongside a small expand-arrows icon. At the top of the screen, a red 'Listen' button again shows '1:41,' and a circular close button with a red ring sits in the upper left. This is the most information-dense frame, and it succeeds because the interaction pattern—inline vocabulary rather than detached dictionary—is instantly readable. The cultural specificity of the example term reinforces that the app teaches context, not just translations.

On-frame caption: “Built for long-term retention”

The background reverts to deep indigo, around #1A237E, darker and more muted than Frame 4. The caption 'Built for long-term retention' spans two lines. The device now shows a dark-mode interface—a stark visual departure from the previous off-white screens. The phone canvas is a near-black navy, and a white rounded card floats in the center displaying a colorful 'Papel picado' illustration with festive cut-paper banners in red, yellow, blue, orange, and green. The term 'Papel picado' sits in a large dark serif, with the definition 'Decoración mexicana de papel recortado para fiestas.' underneath. A pagination indicator shows four dots—red, pale, pale, pale—suggesting a review stack. At the top of the dark screen, a progress bar shows a gray track with a white fill, the metrics '4' with a checkmark and '7' with an X, and the orange mascot avatar persists in the upper right. The bottom of the white card reveals a small red icon resembling a document stack. By introducing dark mode here, the team signals that the app respects system themes or offers a nighttime review flow. The stacked cards visible behind the main card imply a deck, a familiar mental model for flashcard users. The surrounding indigo is so dark, however, that the device bezel loses its physical separation from the background.

On-frame caption: “Learning Spanish should always be this entertaining”

The sequence closes on a bright blue field, approximately #1976D2, with darker blue abstract shapes curling from the top and bottom edges. The orange mascot waves from the upper right, positioned directly beneath the four-line caption 'Learning Spanish should always be this entertaining.' There is no device frame—only brand color, mascot, and voice-of-customer. Two large blue speech-bubble cards contain testimonials in white rounded type. The first reads: 'The perfect mix of challenge and discovery.' — Laura Castañeda. The second reads: 'My level of fluency has improved as a result of using Unedo.' — Sherry Hammons. The quotes are large enough to parse at thumbnail scale, and the bubble tails point loosely toward the mascot as if the character itself delivered the endorsement. This is a classic reassurance play, shifting the argument from product mechanics to emotional outcome. The blue ties back to Frame 2's puzzle color, bookending the sequence with playful tones after the editorial and learning beats in the middle.